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Internet Marketing and Search Engine
Marketing (SEM)
Website Promotion Strategies to Boost Your Internet Marketing Business.
The success of an
Internet Marketing Website depends to a great extent
on the targeted traffic the website is able to generate. This is where
the Website Promotion Strategies adopted by the webmasters play a very
significant role in boosting their sales and popularity. The
consequences of neglecting these website promotion strategies means only
one thing. You loose to your internet marketing competitor.
The more number of website visitors you are able to attract by promoting
your website, the more chances you have of benefiting from their visit.
Promoting your website methodically and systematically over a period of
time by following the 7 Website Promotion Strategies enumerated below
will help you build a substantial following of loyal visitors and
customers you have been longing for.
Promotion Strategy 1: Grab users
when they are looking out for Topics and Products:
The internet is chock-a-block of people searching for topics or
products. If your website is most relevant to what they are searching
for, and has very useful, valuable and unique content then they will
find you. A constant review and updating your website is absolutely
necessary to keep your website visitors interested in your site.
Promotion Strategy 2: Emails:
Emails are considered to be the most effective way to get repeat
visitors to your website and also get new customers. This can be done by
having a newsletter and organizing an opt-in list.
Promotion Strategy 3: Getting
users and visitors to Promote your Website:
A way to get your users and website visitors to promote your site is to
get them involved. This can be done in two ways. One is to provide a
“tell a friend" image in your site and request them to email a friend if
they liked you website or product.
The other way is to obtain referrals from your users or clients.
Referrals are one of the best Website promotion strategies adapted by
top marketers.
Promotion Strategy 4: Getting
visitors to "Bookmark".
Encourage visitors to add your website to their "Favorite" list or
"Bookmark" your site, thereby creating opportunities for return visits.
Promotion Strategy 5: Taking
Immediate Action:
Another strategy to adopt is to encourage your website visitors to take
immediate action by "clicking" or "requesting" when the information in
the ad. or email is fresh in their minds.
Promotion Strategy 6: Avoid
Graphics and Delayed Actions:
When users appear on your website and click on something, they should
know what they are in for. Vague section heads, only add confusion and
desperation in the minds of the user. Always be very clear when naming
section heads and other links. Also avoid having too many graphics.
Promotion Strategy 7: Freebies
and Special Promotions:
Giving away freebies and other special promotions whereby your website
visitors could benefit financially are additional website promotion
strategies you can adopt.
Most successful internet marketing webmasters adopt these website
promotion strategies. They are of course done in a very subtle manner.
Why not adopt these same website promotion strategies for your websites
too and reap the benefits.
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